A heterosexual blogger, Justin Watt, was so upset about the message such a billboard projected that he created a hilarious parody image. As this is a newsworthy item, I am linking the image he created (actually, without permission from him -- nevertheless, Justin Watt seems to have granted permission to others without requiring any payment or attribution):
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The blogger was sent a threatening letter from the Exodus lawyer. He has removed the copyrighted Exodus 'e' in the background.
From a legal perspective Exodus does need to protect their copyrighted elements or everyone would feel free to violate their copyright (unclear why anyone would do so, it's definitely not a valuable brand I don't think). Exodus was probably honestly proud of the way the billboard was put together. It is actually clear and concise and simple. Too bad the message is so evil and full of implied homophobia. It's strange that the Exodus folks may be so clueless that they actually think they are helping people.
Anyway, click on the image to see what the hoopla is about. There are a ton of comments.
-- updated 3/27/06
NYTimes runs an article about this: at this link.
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